Anyone who works in sales knows that the whole reason for the existence of their job is right in the title of their occupation; to sell goods and services. Though a salesman does not want to come off as snobby and simply a means to increase the bottom line of his company, the idea is still to obtain a commitment from the customer. There is of course a good amount of selling himself, but an effective salesman must understand the importance of how to close a sale.
One method that salesmen use to close a sale is the direct close. This method may seem a little pushy, but those who know how to use it find it effective. What it boils down to is that after the product has been explained, the sales rep puts it to the customer to take it or leave it. The customer feels as though a decision must be made, and somewhat quickly. It might be a yes/no question, but one that sometimes creates a feeling of obligation in the customer. He or she does not want to disappoint the salesman and will therefore be more likely to commit.